福義軒
CI PACKAGE STORE DESIGN
革新台灣造餅歷史
以FuYiShan英文字作為發想，形似工廠的概念，F與h交叉象徵品牌創業時代的屋頂，如同工廠煙囪開工，正烘焙著餅乾。因而露出了愉快的笑顏。延伸字首F象徵“F”uture，展望企業長久經營，迎向未來。
嘉義造餅咚咚咚，烘窿窿的烤爐，藏不住手工的好味道，忘不了烘培的幸福溫度，重新鮮、重內涵、簡單化，加上一份人情味的暖暖心意，「福義軒」諸羅的美味記憶！
FuYiShan has been in biscuits baking business for over 60 years in Chiayi. Each biscuit is handmade with perfection in presentation and taste. We insist that our products are original, fresh and made with top quality ingredients. FuYiShan is the delicious memory of Chiayi.
視覺手感溫度 輔助VI系統
手寫字隱藏手感溫度增加閱讀情境質感。視覺交織在懷舊文化與現代革新思潮，輝映品牌內在隱含複雜工序與智慧結晶。